Articles | Dr David Penn's Innovation Corner
Dr. David Penn 1122CORP Executive Chairman Dr. David Penn graduated from Sydney University dental school and commenced practice in Sydney's eastern suburbs. He trained extensively in the United States under two of the world's leading aesthetic dentists and in 1983...
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A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn What is sustainable competitive advantage ? The true magic of a dental practice is its people performing a myriad of...
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A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Niche Focus Practices and corporates that use Focus strategies concentrate on particular niche markets and, by understanding the dynamics of...
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A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Product/Service/Treatment Differentiation Another method whereby dental practices can achieve a competitive advantage in the marketplace is through product/service/treatment differentiation :...
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A five part series focusing on positioning yourself and your practice in an ever increasingly competitive environment. By Dr David Penn Cost Competitive Advantage A cost competitive advantage is when a dentist, practice or group of practices is able to utilise...
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